Susanna Bracco began her professional journey 35 years ago as a designer and fashion stylist, collaborating with numerous prestigious brands and discovering textiles as the common thread running through her life. For the past 24 years, she has been closely linked to Loro Piana, the renowned Italian brand, which entrusted her about seven years ago with designing its interiors collection—including ushions, table linens, and blankets—marking her transition into the world of home décor. Originally from Milan and now residing in Mendrisio for the past four years, Susanna launched her own personal project in 2021. Starting with a winter capsule collection in cashmere, she created timeless garments that run counter to the consumerism dominating today’s fashion industry. Hers is also a story of women: to bring her pieces to life, she relies on the talent of artisans and creatives from across Italy and Switzerland.
Each item is unique, handmade by skilled Italian knitters and enriched with embroidery inspired by Uzbek patterns, reinterpreted by Susanna herself and given a contemporary twist by a master embroiderer from Tuscany. The initial collection—featuring a cape, a cardigan coat, and a sweater—was later expanded with a handwoven maxi shawl made by a renowned textile producer in the Como district. The summer collection, on the other hand, features kaftans and pareos made from organic cotton fabric adorned with printed thread. Over time, the line grew to include handcrafted necklaces made of copper wire, crystals, and colorful stones—created by a longtime friend—as well as a series of waterproof clutches and beauty cases designed by Milan-based designer Luisa Cevese using archival textiles.
In distributing her pieces, Susanna initially chose an innovative approach; she favored small pop-up stores and partnerships with design and interior décor shops rather than traditional fashion retailers. Her decision to photograph the garments in still life, without models, reflects a desire to convey a pure, timeless aesthetic. A few years later, in the village of Mendrisio, she opened her own boutique—an intimate space enriched with a curated selection of local and international artisanal objects, including ceramics, rugs, and accessories. Her latest project saw her collaborate with an architect friend to create bespoke furniture items crafted by a Piedmontese artisan: natural oak side tables, stools, and curtain rods enhanced with details in composite wood. It’s a small yet meaningful first step into the world of interior design, one she plans to explore further through new collections and custom-made projects. Stepping into Susanna Bracco’s atelier means immersing yourself in her vibrant world, where every creation—from garments to décor pieces—reflects her creative vision and taste, blending tradition, craftsmanship, and innovation.