Located in the heart of Moltrasio—one of the most enchanting villages on Lake Como—Emporio28 is much more than just a shop: it's an experience that embodies the Italian Style of Living, a point of reference for holidaymakers and tourists seeking authenticity, elegance, and relaxation. Emporio28 was born from the desire to offer an exclusive corner dedicated to La Bella Vita, so beloved by international visitors. Designed for guests of Moltrasio’s prestigious hotels and anyone wishing to soak in the lake’s laid-back atmosphere, the boutique offers a carefully curated selection of mid-to-high-end items.
Opened in 2024, Emporio28 is the result of a long-standing dream and extensive research. Deeply rooted in her laghèe origins, the founder chose Moltrasio to create a space that captures the warm and enveloping spirit of the Italian summer. With a background in fashion and visual merchandising—and experience gained abroad—she has infused the shop with her passion for design, creativity, and imagination. Every product tells a story, inspired by trade shows, travel snapshots, and everyday details transformed into fresh ideas.
Emporio28 embraces freedom and variety, as reflected in its name, which hints at the limitless exploration of different product categories. The shop features an eclectic offering of clothing, accessories, and objects that celebrate Italian charm: swimsuits, sunglasses, and a wide selection of Como-made textiles. If there’s one item that truly embodies the essence of Lake Como at Emporio28, it’s the silk kimono—timeless, elegant, and versatile, crafted from premium silks sourced from local producers. Not all accessories are Made in Italy, but every piece is hand-picked with an eye for quality and originality. Non-Italian items are presented with the label “Curated in Italy,” highlighting the 100% Italian taste and expertise behind every selection. But Emporio28 doesn’t stop at fashion. To offer a 360° experience, the boutique also features a refined selection of local and international wines, sparkling bubbles, and a fridge always stocked with fresh local craft beers. Because Italian living is expressed not only through style but also through flavors and shared moments. Emporio28 is a place where shopping becomes a journey through elegance, tradition, and discovery—a meeting point for anyone who wants to take home a piece of Lake Como’s unmistakable lifestyle.