Atilia was born from the intuition of Fabio Attilio Bulgheroni, who has been working with goat milk for years at his family-run organic farm. Goat milk has been known since ancient times for its moisturizing and regenerating properties, and after years of experimentation, Fabio has transformed this tradition into a body care product line. The name Atiliapays tribute to his grandfather Attilio and refers to the Gens Atilia, meaning "brilliant," a perfect reference to the illuminating effect of goat milk on the skin.
The idea took shape with the support of a specialized and certified laboratory that contributed to the formulation of the products. The main ingredient is organic goat milk produced by the Casale Roccolo farm, winner of the 2020 World Cheese Awards, where their Gubet cheese was recognized as one of the top16 best cheeses in the world. In addition, high-quality ingredients have been selected for their nourishing properties and skin gentleness.
Officially launched in November 2024, Atilia made its market debut with three products: hand cream, body cream, and shower gel. Soon, the range will expand with an after-sun milk and a travel-size shower shampoo. The products are available at the Binago store, in the online shop, and at selected retailers, including pharmacies and beauty salons. Collaborations are also underway with hospitality businesses that already source goat cheeses from Casale Roccolo. Responding to a local need, Fabio created a high-quality skincare line based on local raw materials. Atilia is more than just a cosmetic line; it is the result ofa family tradition, combined with research and innovation to offer a natural and sustainable alternative.