The unmistakable soul of Amaro Seta lies in the expert processing of mulberries. Deep purple in color with intense ruby highlights, it offers a smooth and sweet entry, gradually revealing its more bitter and spiced undertones. On the nose, its bold aromas unfold in citrusy notes of bitter orange and cinchona, balanced by the freshness of gentian root. These are followed by the softer, warm, and fruity notes of mulberries and spices such as saffron and cinnamon. Best enjoyed neat or over ice.
Amaro Seta tells the story of a millennia-old journey along the shores of Lake Como, collecting along the way revolutionary ideas, innovations, arts, and cultures rooted in the ancient silk trade routes. Every detail—from ingredient selection to packaging and graphic design—pays homage to the silk world and the prestigious heritage of the Como silk district.
Founded with a focus on craft production and cultural storytelling, the project involves developing products, ideas, and events that are deeply intertwined with silk and the Como region. As architects and designers, the founders aim to use the amaro as a medium for narrating the story of a fertile, creative local reality, forging fruitful collaborations with other cultural and entrepreneurial players from the territory.