There is a shop in an elegant building in the city centre that has been a carried the flag for streetwear in the city of Como for twenty years now. It all started in 2003 as an idea of two young people with a love of punk, graffiti, skateboarding and hip-hop, and today 3Sixty is the go-to place for adults and youngsters who identify with this underground culture. At 3Sixty you can find exclusive and desirable lines of iconic international brands like The North Face, Adidas and Carhartt, to name but a few, as well as real gems from niche brands from all corners of the world. Fascinated by the underground scene, the two owners never tirelessly pursue the trends of the great metropolises with their multicultural charm, from Berlin to London, and from Tokyo to New York.
For ten years now, 3Sixty has decided been making use of their wealth of knowledge in the field of streetwear, acquired in the field and while travelling around the world, including the likes of sweatshirts, t-shirts and socks, as well also as knitwear products. For the FW 2024/25 season, a collection of jumpers made in the province of Como is planned for launch. In the last four years, the brand has in embarked on a further venture into high quality garments by relying almost exclusively on garments labelled Made in Como. This led them to start working with renowned companies such as Ghioldi and Ratti, enabling them to skilfully combine streetwear and the development and tradition of local textile manufacturing.
The graphics, which pick up on the stylistic codes of skate and hip-hop culture, are all designed by local artists. In the words of the guys who set up the store, "Essential to the shop and the brand are the community we have created and the strong links with the local area, which is why we decided to work wholly with graphic designers, tattoo artists and designers from Como itself. The sweatshirts and T-shirts are in fact hand-printed in the Como area'.
Famous for the quality and originality of the products offered, in little more than twenty years of trading, 3Sixty has established itself as a cult place for street and underground fashion, welcoming entire generations of Como residents who today make up its most loyal customers. The sense of belonging to the 3Sixty community is reinforced by the musical side of this unique business. Since its very beginnings 3Sixty has been a promoter of new musical genres, particularly for the local population, organising events of great appeal to the nightlife and music scene in Como and its province. The business backed the first rap concerts and has continued through to the techno music evenings of the present day, as organised on a regular basis in the city's most popular venues.
It was through just this kind of this activity that in 2023 3Sixty came into contact with the new ownership of Calcio Como 1907, the city's football club that has a history stretching back more than a hundred years. Their meeting spurred a joint desire to create an official capsule collection drawing on the languages and trends of streetwear while pickup up the colours, primarily royal blue, and the graphics of the club. Four unisex and easily wearable items have come out of this, that is a scarf and a beanie, once again produced by Ghioldi, and socks and a sweatshirt. 'This is a line of garments with one foot in streetwear and the other in football,' explain the owners of 3Sixty. It is the first collaboration of this kind both for us and for Calcio Como, but it is a take on an international trend that in recent years has seen many football teams, from Manchester United to Juventus, and from Roma to Inter, to cooperate with streetwear brands to create customised lines for fans, but not only for fans'.